Mobicel | About Us
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About Us

Do Today Your Way

In 2007 Mobicel founder and CEO Ridhwan Khan took a leap of faith when he launched the company’s first independently designed mobile device. Since then, Mobicel has steadily grown from strength to strength in the entry level sector, delivered a robust series of innovation after innovation, and extended its distribution footprint to the point where Mobicel products can now be found in almost every retail giant nationwide.



What we pride ourselves on

Mobicel prides itself on the unique partnerships formed with Retailers who have a multi-provincial footprint and whose brand attracts a significant share of consumer spending in such captive markets. We are currently distributing products to over 5000 outlets; these include: PEP, which is one of our strategic partners that own the largest retail mobile market share currently in South Africa, we also distribute to the likes of MTN, Cell C, The Foshini Group, The Edcon Group, Ackermans, Dunns, John Craig, Tekkie Town, Express Connect and Ideals.


Our Unique Tailored Product

Our products range from entry level (basic functionality) to high end smart phone devices and tablets (open source and preloaded with smart apps), each product line is uniquely tailored to suit the target market. All our entry level devices come standard with the following key functions: Camera, Bluetooth, FM radio, Memory card slot and Torch. Visit for more details on our product range and the features of each device. All Mobicel handsets are ICASA approved and carry a 12 Month Warranty.

We are confident that our products offer much more ‘user value/ functionality’ when compared to other similarly priced products in the market.

External cost pressures are placing significant strain on the consumers’ wallet. The consumer is placing more emphasis on affordable goods and services. We believe that our product range is appropriately matched to the consumer’s wallet.



and still counting…