Mobicel™ is more than just a cellphone company – it is a home-grown hero that has challenged the norm because it can. The company launched 10 years ago telling South Africans “YOU DESERVE BETTER”. Now the message is even more simple – Mobicel™ simply says you can “BE MORE”.
Founder and CEO Ridhwan Khan understands that technology is a force for change and an enabler for growth – and more specifically, mobile technology, as it connects people and delivers opportunities quite literally into the palm of your hand.
It was this vision that took him from selling refurbished handsets to heading up one of the country’s biggest players in the cellphone market. The challenge, however, was and remains to deliver devices that are affordable but not boring and that compete with the bigger more well-known brands.
Mobicel™ has done just this by developing and importing affordable handsets that are not cheap and nasty but are hot, trendy and packed with features that have put them on the ‘A’ list with ‘A-listers’.
The company has launched 146 devices since starting out in 2007 and it is now one of the biggest players in the mobile phone market with a 14% share based on units sold. Mobicel™ phones are available in over 5000 retail outlets including PEP, MTN, Vodacom, Cell C, Woolworths, The Foschini Group, The Edcon Group, Ackermans, Dunns, John Craig, Tekkie Town, Express Connect, Mr Price and Ideals.
Mobicel™ has learnt that to play the mobile game and win, it is about features and specs. All our phones from entry level to the latest high-end smartphones are packed with features.
Entry level phones all come with camera, Bluetooth, FM radio, memory card slot and torch as standard features.